Cheryl Cole Launches Charity Lipstick for L'Oreal

British beauty Cheryl Cole has been a face of L'Oreal for some time now, but she's not content just to stand around and look pretty in ads. She partnered with the brand to create a limited-edition lipstick shade whose proceeds go to benefit her charity, the Cheryl Cole Foundation. The color, Red Passion, is described by Cole as "the red that everyone wants in their make-up bag" and "the perfect dramatic accessory."