Frieda and Nellie is a jewelry line founded and designed by Stacy Herzog and Sarah Reid. The pieces are inspired by a friendship bracelet foundation, reminiscent of those Herzog and Reid used to make back in their days at summer camp as children. The duo, who met while working in the fashion industry in NYC, began to create colorful friendship bracelets by hand. Working off this idea, they began to add vintage pieces from their grandmothers' jewelry collections (the two of whom the line was named after) to create a contrast of new and old. Today the brand works off of the mantra "Reuse, repurpose, reinvent." When a reporter from Women's Wear Daily stopped the two on the street to compliment their unusual accessories, things took off after they were featured in the newspaper as up-and-coming designers. Herzog and Reid consequently quit their day jobs to focus on their new project, scouring flea markets and vintage shops for pieces that reminded them of their grandmothers' treasures. Today, Frieda and Nellie pieces continue to be handmade in New York City, making each piece a one-of-a-kind labor of love.
